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What Do You Need To Change To Be More Successful?

WHAT I DO: I help credit union executives, small business owners and entrepreneurs achieve professional growth, career advancement, increased earnings and work-life balancer by providing a customized developmental process based upon their unique needs.

WHO I WORK WITH: I partner with executives, business owners and senior-level managers including:

• Credit Unions
• CPA firms
• Auto Repair
• Publishing
• Hospital CEO’s.
• Chambers of Commerce
• Non-profits

WHY IT WORKS: When you partner with me, you get the most efficient, effective and affordable executive coaching and strategic planning processes that leaders like you are looking for right now.

WHAT MAKES ME DIFFERENT? I have run a business and faced many of the challenges you now face. I was for 29 years a credit union CEO, and prior to that in in consumer finance. I am a Vietnam Vet. My knowledge has been acquired over a long haul. I do not offer cookie-cutter solutions. In fact, I do not even suggest a solution until I understand you, your organization and your needs. No prescriptions without a diagnosis.

HOW IT WORKS: We begin by talking by telephone about your organization, your vision, and what does success look like. I start with a blank page and simply listen. I request 30-minutes initially, and then schedule a follow-up call to share what I feel is the best solution for you.

READY TO TALK? Reach out to me here on LinkedIn, e-mail me at tom@kesgroupllc.com, visit online at www.kesgroupllc.com or call me direct at 941-650-9027.
4 minutes reading time (899 words)

Purpose-Driven Leadership: The Bridge to What Truly Matters

What is my purpose

Far from being touchy-feely concepts touted by motivational speakers, purpose and values have been identified as key drivers of high-performing organizations.

  • In Built to Last, James Collins and Jerry Porras reveal that purpose- and values-driven organizations outperformed the general market and comparison companies by 15:1 and 6:1, respectively.
  • In Corporate Culture and Performance, Harvard professors John Kotter and James Heskett found that firms with shared-values–based cultures enjoyed 400% higher revenues, 700% greater job growth, 1,200% higher stock prices and significantly faster profit performance, as compared to companies in similar industries.
  • In Firms of Endearment, marketing professor Rajendra Sisodia and his coauthors explain how companies that put employees’ and customers’ needs ahead of shareholders’ desires outperform conventional competitors in stock-market performance by 8:1.

Leaders who have a clearly articulated purpose and are driven to make a difference can inspire people to overcome insurmountable odds, writes Roy M. Spence Jr. in It’s Not What You Sell, It’s What You Stand for.

“Life is short, so live it out doing something that you care about,” he writes. “Try to make a difference the best way you can. There’s an enormous satisfaction in seeing the cultural transformation that happens when an organization is turned on to purpose.”

While a well-designed strategy and its effective implementation are required for business success, neither inspires followers to maintain engagement during troubled times. The purpose must tap into people’s hearts and help them give their best when the chips are down.

In a company without purpose, people have only a vague idea of what they’re supposed to do. There’s always activity and busyness, but it’s often frenetic, disorganized and focused solely on short-term goals.

“Across organizations, nearly every survey suggests that the vast majority of employees don’t feel fully engaged at work, valued for their contributions, or freed and trusted to do what they do best,” reports Tony Schwartz in a recent  HBR.org blog post. “Instead, they feel weighed down by multiple demands and distractions, and they often don’t derive much meaning or satisfaction from their work. That’s a tragedy for millions of people and a huge lost opportunity for organizations.”

Leaders must clearly identify and articulate what truly matters:

  • Why are we in business?
  • What difference do we want to make in the world?
  • What’s our most important purpose?

Finding a Business Purpose

A company’s purpose starts with its leaders and works its way through the organization. It shows up in products, services, and employee and customer experiences. An inspirational purpose often lies hidden, so review the following:

  1. Revisit your organization’s heritage (past history).
  2. Review successes. At what does the business excel?
  3. Start asking “why?”
  4. What won’t your organization do? Review false starts and failures.
  5. Talk to employees.
  6. Talk to top leaders.
  7. Talk to high performers.
  8. Talk to customers.
  9. Follow your heart.

A purpose is informed by the world’s needs. When you build an organization with a concrete purpose in mind—one that fills a real need in the marketplace—performance will follow.

Ask the following questions:

  • Why does your organization do what it does?
  • Why is this important to the people you serve?
  • Why does your organization’s existence matter?
  • What is its functional benefit to customers and constituents?
  • What is the emotional benefit to them?
  • What is the ultimate value to your customer?
  • What are you deeply passionate about?
  • At what can you excel?
  • What drives your economic engine?

Mission statements used to have a purpose. The purpose was to force management to make hard decisions about what the company stood for. A hard decision means giving up one thing to get another.  ~ Seth Godin, marketing expert

When a mission statement is well written, it serves as a declaration of purpose. But corporate mission statements are often little more than a descriptive sentence about products, aspirations or desired public perceptions. They’re more powerful when they clearly and specifically articulate the difference your business strives to make in the world.

Leaders who want to succeed should straightforwardly communicate what they believe in and why they’re so passionate about their cause, according to business consultant Simon Sinek, author of Start with Why: How Great Leaders Inspire Everyone to Take Action (Portfolio, 2010).

Most people know what they do and how they do it, Sinek says, but few communicate why they’re doing it.

“People don’t buy what you do; they buy into why you do it,” he emphasizes.

The Bridge to What Matters

Great leaders like Martin Luther King Jr. and Walt Disney always communicated their “why”—the reasons they acted, why they cared and their future hopes. Great business leaders follow suit.  Apple’s Steve Wozniak thought everyone should have a computer and, along with Steve Jobs, set out to challenge established corporations’ status quo. Starbucks’ Howard Schultz wanted to create social experiences in cafés resembling those in Italy.

It’s up to you to build a bridge between the business’ purpose and your own values:

  • In what way can you make a difference through company products and services?
  • How can you express what truly matters in the work you do?
  • In what ways can you make a difference in the world through the people you work for and with?

When you share your greater cause and higher purpose, listeners filter the message and decide to trust you (or not). When listeners’ values and purpose resonate with your own, they are primed to become followers who will favorably perceive subsequent messages.

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Monday, 17 December 2018

Testimonial

“As a Senior Executive in the Credit Union industry - I have personally experienced along with my staff - what Tom brings to the table as a Coach. Tom is uniquely qualified from his experiences as CEO and President of a Credit Union and brings not only that experience but has a special way of identifying unique qualities that we all have but sometimes have not fully realized and utilized in the work place and in our personal lives. Tom delivers in such a way that exhibits high integrity and a genuine concern for his clients -- I strongly recommend Tom for your organization if you are looking for ways to inspire and motivate your staff to reach to the next level.”…Tim Smith

Contact Details

941.650.9027

KES Group LLC
P.O. Box 2025
Clayton, GA 30525

tom@kesgroupllc.com